The 5 Most Innovative Trends in eCommerce to Watch for in 2016

by Thomas Smale

ecommerceThis is 2016. Were you able to hit all of your goals in 2015? Many people begin to review what they’ve been able to accomplish last year, and to think about what they want to see happen this year.

This is an important exercise for your business, too. Indeed, it’s critically important to get clear in your thinking, because you don’t want 2016 to be another year that you let slip by without reaching your objectives. It’s time to get focused. Continue reading

Ecommerce Business Planning

from Network Solutions
Building an ecommerce business takes preparation. If you take the time to plan, your chances for success will increase dramatically. Start by creating a realistic business plan. After composing your ecommerce plan it is wise to several experienced business advisors review your thought processes.

After fine tuning your business plan you can shift from the planning stage to execution: registering a domain name, choosing an ecommerce shopping cart solution, designing your logo and web site to appeal customers; setting up your credit card merchant account; and implementing your online advertising and web promotion plans. Continue reading

How to Start a Business Online

by Allen Moon
There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following:

  1. Find a need and fill it.
  2. Write copy that sells.
  3. Design and build an easy-to-use website.
  4. Use search engines to drive traffic to your site.
  5. Establish an expert reputation for yourself.
  6. Follow up with your customers and subscribers with e-mail.
  7. Increase your income through back-end sales and upselling.

Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online. Continue reading

The Pros and Cons of Selling on Amazon

by Mark Hayes

imagesAt first glance, online marketplaces like Amazon and eBay seem to be a creation of mutual benefit. Ecommerce store owners gain increased exposure for their products, and the marketplaces gain an expanded product range without having to increase inventory.

On closer inspection, the mutual benefits remain, but the reality is more nuanced. Should you expand your presence beyond your online store and start selling your products on Amazon and eBay?

The answer is… it depends. A marketplace strategy may be a boon for some retailers and a bust for others. There are a lot of variables that need to be taken into consideration, including the type of products you sell, the intensity of competition in your category, marketplace fees and restrictions, and so on. Continue reading

Top 5 E-Commerce Platforms in 2016

ecommerce-platformsThere are a number of choices out there if you’re considering building direct sales from your website. Opening an online store is one of the fastest and arguably one of the best options that entrepreneurs have for launching a start-up. However, as easy as it is to start an online store today, it has become increasingly difficult to choose the right ecommerce platform to leverage.

Year-by-year, the advancement in the ecommerce technology & the rising competition among online stores have raised the expectations that people have around ecommerce platforms. Today, it’s not enough just offering easy setup, some level of customization, and the inclusion of standard features. Mobile friendliness, social media integration, good user experience, search engine optimization, modules for content marketing and customer support have become a fundamental need of an online store today. Continue reading

Tips That Make Great Companies

by Dan Pena

Here’s a list of 28 Tips that make Great Companies. These are some of the things I’ve learned after meeting many successful executives. They all have major characteristics which are  common. This is the same with strong businesses. No matter what industry, all super successful companies are highly adaptable, focused and passionate about their vision.

  1. The Hedgehog Vs Fox…the fox is smart & cunning but gets caught up in lots of details, becoming misdirected and chasing his own tail…hedgehogs do only 1 thing and do it well and nothing else…eat. THE BEST CEO’S OF ALL TIME ARE HEDGEHOGS!!

    Continue reading

eCommerce Advertising

from Ultra Cart
ecommerce-1200x900Most online merchants at least try Pay-per-click (PPC) advertising, which allows you to post your ad on websites or among search results. In this format, the online advertiser is only charged when a visitor clicks on their ad and is directed to their website. PPC fees vary and are largely customizable based on a company’s budget. Bids are given for search terms related to the goods or services provided. Generally, the higher the bid, the higher the positioning of the advertiser’s ad on the search results page. (There is an intervening variable in that the search engine generally will reward ads that result in more clicks by offsetting their bids, so it is possible for an ad with a lower bid to actually rank higher than an ad with a higher bid.). Continue reading