Why Your Information Product Will Probably Fail

by Dan

InformationProduct“Information products” are the bread and butter of internet marketers.

You know– ebooks, video series’, pamphlets, newsletters, high pressure sales pages, step-by-step membership sites, all that.

For all the talk of how great info-only business models are, I don’t see a lot of success in-person. I know my sample size is limited, but it got me thinking– maybe making the entrepreneurial leap with an info product is harder than we think. Continue reading

Introducing New Products

by Michael T. Brandt

product-creation-boxWhy do so many new products fail? Usually for many reasons. Companies often are so enamored of their new product ideas that they fail to do their research, or they ignore what the research tells them. Sometimes the pricing or the distribution channels are wrong. Sometimes the advertising doesn’t communicate. Successful product launches result from an integrated process that relies heavily on research and solving up-front issues. Let’s review several of the critical issues that affect product introductions.
Continue reading

How To Sell Information Products

by C
InformationProductInformation products can be one of the most profitable ways of making money online. They can include reports, e-books or any other digital good. Selling them through your website is an easy way to deliver knowledge base goods in a downloadable format.

If you do not know what is involved in selling it through your website, getting a crash course is critical. Digital content allow people to gain knowledge on a specific subject through the form of a PDF document or a software application. The most common forms are ebooks. If you would like to start selling them, there are a few things you need to know beforehand. Here is a quick guide on how to sell information products. Continue reading

The Best Niches for Long-Term Information Products

by Troy Hollenbeck

Niche-MarketWhen selecting a niche for an information product you want to promote, you want to find one that is narrow enough so that you aren’t spinning your wheels marketing to an overly large audience, but broad enough to include a lot of different types of infoproducts and services that customers within your niche will want to buy.

For example, the niche market “info products for people who live in Canada” is too large because it includes millions potential customers who use a nearly infinite amount of infoproducts. Continue reading

How to Choose a Niche

“In marketing, a niche refers to a service or a product that occupies a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need. To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns. It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell.”

A very important section of the Business Plan is to determine the market niche that will focus on your business. This is a key decision because it has a direct and vital impact on the life of the business.

Continue reading

How to Curate Content That Your Audience Will Love

Art museums inspire visitors by selecting for display—curating—meaningful pieces. Like them, you can engage your customers by sharing quality content produced by others (you give the authors due credit, of course). But how do you know what content to curate? The fine folks at Percolate have created a video (titled “What Makes Good Curation?”) to answer that very question.

To help you curate content for your own business, here are four tips inspired by the video, which features interviews with expert curators.

Remain curious. To provide your audience with a steady stream of interesting content, you must be curious about what your audiences are curious about. “I think curiosity is an intellectual hunger and creative restlessness that makes us grow,” says Maria Popova, the curator at Brain Pickings. As you grow in your understanding of your industry, curate pieces that share that knowledge.

Make unusual connections. Ever see a piece of content outside your industry that reminds you of your business? Share it. Don’t be afraid to link seemingly unrelated items. Just don’t forget to overtly make the connection for your audience when you share the piece. “A good curator is thinking about not just acquisition and selection but also contextualizing,” says Joanne McNeil, senior editor at Rhizome.

Find content that excites you. When you’re excited about a piece of content, your enthusiasm shows in the sharing. So, choose content that triggers your interest. “People really respond to other people’s enthusiasm about things,” says Edith Zimmerman, a curator at The Hairpin website.

Keep your audience in mind. The content you curate must interest your readers, not just you. Piers Fawkes, editor-in-chief of the PSFK site, says, “You’ve got to get that mix of stuff that you like and you think is interesting—and then also think about what the audience will appreciate.”

The Po!nt: To best curate content that will resonate for your audience, you need to be not only knowledgeable but also curious and enthusiastic about your industry and your customers.

Source: Percolate

Get Going in the In the Infoproduct Marketing Business

 

This industry is kind of like baseball. NO ONE gets a home run every time they go up to the plate. In the infoproduct marketing business you will be INCREDIBLY successful if you are right just once every three times.  Let’s face reality, if you’re not prepared to take some level of risk before you succeed, this business is definitely NOT for you.

That means that when you are assessing your skills and talents, write down EVERY possible thing you could produce info products about. Develop a list of at least 3 areas you could work in and be prepared to have only one of those items succeed on a large scale.

Yes you can, through effective marketing strategies, get a base hit each time (which isn’t really a bad place to be) but do not expect to retire in a month with that one favorite project you have been nursing for the past 10 years.

Quality product (value, value, value) and quality marketing are the two legs that your success will stand on.  Look at both critically and be willing to take a detached look at your probabilities of success.