How to Spread the Word About Your App

by Rahul Varshneya

Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don’t require any spending at all. In my last column, “4 Essentials for Successful Mobile Apps,” I offered advice on what makes a mobile app successful, with one of the key ingredients being a well-thought-out marketing strategy. But how to put that strategy in place?

From the period before you launch your app to after it goes on the market, here are six important marketing strategies. While they may require time and perseverance, they involve little or no money: Continue reading

How to Increase Your Amazon Kindle Book Sales by 600%

by Tristan King

kindle_bookRecently, I experimented with Amazon’s KDP Select Program, a new system on the Kindle Store which increased my book’s sales over 600% within one week. First I’ll tell you the story, then I’ll share how you can do it too.

Hitting the Button: The Scary Part

“What have I done? What if no one likes my book?” I thought, finger poised on the yellow ‘Publish’ button. After 9 months of writing, the moment had finally arrived to send my book out to the world. Remembering the encouragement of several ‘real’ authors much braver than I am, I hit the button. Continue reading

Facebook Games: “We’re everywhere”

by Rachel Weber

Facebook_gamesNot so long ago it was impossible to check up on your ex without getting a Farmville invite, but since then it seems that gaming has moved away from Facebook and onto mobile phones. Speak to the Facebook games team though, and they’ll tell you that Facebook is a bigger part of the gaming industry than ever.

“To answer the broad question of ‘Where is Facebook Games today?’ the right answer is today we’re everywhere. When I say we’re everywhere what I mean is we work with developers on just about any system that they’re on. They’re on mobile devices, PCs, desktops, Macs, whatever it’s going to be, consoles as well,” says director of global games partnerships Leo Olebe, a gaming veteran who’s worked in marketing for BioWare, Kabam, Zynga and more. Continue reading

5 Best Mobile Apps for Managing Your Small to Medium Business

By Caleb Garling

best-mobile-apps-for-businessRarely do managers sit still. Meetings, off-sites and luncheons keep them buzzing around the office or around the country—the gears of business never slow.

Smart business people carry smartphones and tablets—their dashboards—far easier to access than the routine of “finding a decent spot to work” with a laptop.

So how are managers keeping tabs on the day-to-day? Continue reading

Concept = Principle = Action

by Frank Kern

Frank-KernWhat large concept in your business or your job do you operate by. Do you want to write an article, create a product or present an idea? What is the major concept? Nail this concept in one, two or three words (THREE WORDS MAX!). Look at this article as an example. I start with the idea: Master Patterns help me create content, specifically create content that teaches.  Continue reading

Why We Need Gamification For Our Online Training Course Development

by Ashok Sharma

gamingA young girl sits calmly with a tablet in her lap. On the screen, small cartoon fish swirl about in a pattern. Smiling, she puts a finger on the screen and the fish begin to coalesce into alphabet characters.

This girl is learning two valuable lessons. First, she’s mastering the alphabet, a tool that will help her communicate, love and express herself for the rest of her life. The second, and the reason she’s learning these characters before anyone else in her kindergarten class, is the power of gamification. Gamification is a process that incorporates game mechanics into learning and accelerates the learning process while improving retention. Continue reading

Nine Principles for Excellence in Web-based Teaching

by Jim Henry & Jeff Meadows

Introduction

Like many faculties, our online and blended course offerings have increased significantly over the past few years (Ellis & Hafner, 2003; Moskai, Dziuban, Upchurch, Hartman, & Truman, 2006; Oliver, 1999; Orde, et al., 2001; Steinweg, Trujillo, Jeffs, & Warren, 2006). Teachers with little or no online experience have been venturing out of their classrooms and into the virtual world, some by choice; some by assignment. Listen in on the inevitable conversations that result and you are likely to hear a wide array of comments. Some describe the excitement and still untapped potential of online education. Others tend to speak in heavy voices about being overwhelmed by discussion forum posts, deluged by email, imposed on by unrealistic student expectations, and frustrated by mysterious technical problems. Some praise the high quality of the courses they have participated in; some seem to believe that online excellence is something of an oxymoron. Continue reading