by Rahul Varshneya
Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don’t require any spending at all. In my last column, “4 Essentials for Successful Mobile Apps,” I offered advice on what makes a mobile app successful, with one of the key ingredients being a well-thought-out marketing strategy. But how to put that strategy in place?
From the period before you launch your app to after it goes on the market, here are six important marketing strategies. While they may require time and perseverance, they involve little or no money: Continue reading
by Tristan King
Recently, I experimented with Amazon’s KDP Select Program, a new system on the Kindle Store which increased my book’s sales over 600% within one week. First I’ll tell you the story, then I’ll share how you can do it too.
Hitting the Button: The Scary Part
“What have I done? What if no one likes my book?” I thought, finger poised on the yellow ‘Publish’ button. After 9 months of writing, the moment had finally arrived to send my book out to the world. Remembering the encouragement of several ‘real’ authors much braver than I am, I hit the button. Continue reading
by Rachel Weber
Not so long ago it was impossible to check up on your ex without getting a Farmville invite, but since then it seems that gaming has moved away from Facebook and onto mobile phones. Speak to the Facebook games team though, and they’ll tell you that Facebook is a bigger part of the gaming industry than ever.
“To answer the broad question of ‘Where is Facebook Games today?’ the right answer is today we’re everywhere. When I say we’re everywhere what I mean is we work with developers on just about any system that they’re on. They’re on mobile devices, PCs, desktops, Macs, whatever it’s going to be, consoles as well,” says director of global games partnerships Leo Olebe, a gaming veteran who’s worked in marketing for BioWare, Kabam, Zynga and more. Continue reading
By Caleb Garling
Rarely do managers sit still. Meetings, off-sites and luncheons keep them buzzing around the office or around the country—the gears of business never slow.
Smart business people carry smartphones and tablets—their dashboards—far easier to access than the routine of “finding a decent spot to work” with a laptop.
So how are managers keeping tabs on the day-to-day? Continue reading
by Frank Kern
What large concept in your business or your job do you operate by. Do you want to write an article, create a product or present an idea? What is the major concept? Nail this concept in one, two or three words (THREE WORDS MAX!). Look at this article as an example. I start with the idea: Master Patterns help me create content, specifically create content that teaches. Continue reading
by Jim Henry & Jeff Meadows
Like many faculties, our online and blended course offerings have increased significantly over the past few years (Ellis & Hafner, 2003; Moskai, Dziuban, Upchurch, Hartman, & Truman, 2006; Oliver, 1999; Orde, et al., 2001; Steinweg, Trujillo, Jeffs, & Warren, 2006). Teachers with little or no online experience have been venturing out of their classrooms and into the virtual world, some by choice; some by assignment. Listen in on the inevitable conversations that result and you are likely to hear a wide array of comments. Some describe the excitement and still untapped potential of online education. Others tend to speak in heavy voices about being overwhelmed by discussion forum posts, deluged by email, imposed on by unrealistic student expectations, and frustrated by mysterious technical problems. Some praise the high quality of the courses they have participated in; some seem to believe that online excellence is something of an oxymoron. Continue reading