There are several ways to conduct online advertising campaigns. You can pay search engines or other Internet publishers hosting your ads each time one of your ads is clicked, every 1,000 times the ad is seen, or every time the ad prompts a more sales-related action.
How to Develop an Effective Affiliate Marketing Strategy
A few months ago we published a post that focused on the ins and outs of how affiliate marketing works.
A compelling point made in the post was that, if managed properly, affiliate marketing can bring in up to 5-15 percent of online revenue and have an ROI among the highest of any online channel.
There’s no question that marketing through the affiliate channel can be a boon for sales, brand awareness, average order value, site visits, and conversions. However, if not developed and managed well, companies can be faced with off-brand messaging, fraud, and flat new customer growth, among other issues. Continue reading
11 Pre and Post Launch Mobile App Marketing Pitfalls to Avoid
by Seema Nayak
Pre-launch Pitfalls
1. Not Investing in Market Research
Researching the key players in the category your app operates in can give you some great insights into what your target audience values in an app. How are other apps named? Are they memorable? Which categories are they targeting? Which keywords are they ranking high for? An analysis could prove to be very useful in getting your app in front of the right audience. To get started, create an excel sheet similar to the one shown below and list the key features in order to find out where your app stands against the competition.
This will give you an idea of whether there are any key features your competitors support that you have missed. Continue reading
Craft Clear, Compelling and Creative Offers
by Brett Curry
At the heart of good marketing is a good offer.
- Fresh, hot pizza delivered in 30 minutes or less or it’s free.
- Fifteen minutes could save you 15% or more on car insurance.
- For when it absolutely, positively has to be there overnight.
The success of these taglines from Dominos, Geico, and FedEx was fueled largely by the attractiveness of the offer. Fast delivery with a guarantee when no one else was offering it. Overnight delivery that would absolutely, positively get there when no other delivery option offered the same certainty. Significant savings on insurance without a grueling sales pitch by an insurance agent. These offers worked because they struck a chord with their intended audience. Continue reading
The Element Of Your Marketing That’s More Important Than Ever
I used to get asked about emerging trends a lot. Mostly because the reports I used to write were so accurate in predicting them. Well one prediction from one of my past reports has come to pass in such a big way I thought I’d write a couple short posts just to nudge it back front and center in your marketing memory.
It’s an area of your marketing you might be overlooking. Or one you might not be taking as seriously as you should. Continue reading
How To Cement Your Local SEO Footprint
from Search Engine Land
Local search visibility grows increasingly important as “near me” searches on Google continue to rise. Your future customers may be looking for you at home on their desktops, or they may be using a mobile device on the go, such as a cell phone or a tablet. In fact, Google confirmed earlier this year that mobile searches have officially overtaken desktop on its search engine.
In other words, people who use the number one search engine are looking for your business, often while mobile. Is your site number one, or is a competitor’s? Do you even show up? Continue reading
Next Billionaire Business Ideas
The ten billion-dollar business ideas from Forbes’ 2015 list of America’s Most Promising Companies include: Continue reading
Top 8 Ways to Become Rich
by
Here I am going to show you the most proven 8 ways to become rich. Remember, there is no shortcut to the success. So to make lots of money, you must work smart & hard with your strong desire.
So find here the ways-
1. Internet Marketing
This is one of my favorite way to become rich. If people ask me only one & the best way to become rich then I would recommend internet marketing only.
There are millions of people in Indian & around the world who became rich through internet marketing in last 15 years.
There is no better time than this for smart & hard worker to use internet marketing to become rich.
People shop online like never before. There is huge growth of online shopping in last 5 years & its continuously growing at much faster rate.
So, how can you use internet marketing to become rich. There are number of ways to do that. Continue reading
How to file your tax return online.
Canadians who file their taxes online will have a few more options at their fingertips this year, as the Canada Revenue Agency continues to build out services like Netfile and My Account.
This tax season, taxpayers will be able to view their notice of assessment or reassessment online in the My Account section of the CRA website if they sign up for something called “online mail.” They’ll receive email notification when their assessment is ready and will not receive it by post. The CRA plans to progressively make other other types of correspondence available this way. Continue reading
The Future Of SEO In 2016
from Search Engine Land
Every year, Google makes changes, and SEOs have to adapt, but 2015 was a fairly uneventful year in the SEO world. What really changed? Mobilegeddon, another Panda, local became a 3-pack, referral spam became a bigger issue, local became partially paid and Google+ was stripped down.
If you had to change your strategy in 2015, it’s because you learned something new, you were doing something you shouldn’t have or you weren’t doing something you should have been doing. SEO still is, and will always be, about getting the basics right, paying attention to the details and putting it all together. Continue reading