The world of Internet advertising is in constant flux. New and innovative interactive advertising options are constantly being introduced like geographically and behaviorally-targeted advertising. Online media buying requires more knowledge because of the greater complexities, and launching a successful online advertising campaign only grows more challenging, not less so. The Internet is a complex advertising medium with numerous channels, vast amounts of content and advertising options, and an incredible array of technologies to plan, deliver, track and analyze online campaigns.
The Media Buying Campaign is geared towards those clients who have established a marketing budget and who wish to penetrate their market quickly. Once a target market has been clearly defined, an effectively planned media buying campaign will produce results within one day.
Doyen works closely with the client and places ads in such media as Google Adwords, Facebook Ads, Youtube advertising, Banner ads and so forth. The service also includes the integration of Analytics into the client’s site to allow the client to monitor their progress on a daily basis. Careful emphasis is placed on keyword selection and monitoring the various media to maximize the clients results.
Pricing for this service ranges between $2,500 to $3,500 depending on the number of media being employed. It is typically completed over a two month period.